UNDERSTANDING THE
PROBLEM
Despite all the social media available to us right now, it is still difficult to have a real-time communication with the people in our local community. It's not easy to find and meet new people based on interest. Whether it is for a quick pickup basketball game or finding a cool event nearby, we can all get some assistance.
IN-DEPTH SOCIAL RESEARCH
HIERARCHY OF FRIENDS
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In the real world, we meet new people and make new friends through our existing friends. At social gatherings, parties, pick-up sports games, etc. But we hardly introduce and recommend new friends to each other in the digital world.
Playable wants to help users to naturally expand their circle of friends or influence through trusted friend's recommendations.
Key Questions to ask to build a better interaction Design
1. How do we meet new people?
2. When & Where can we meet new people?
3. How do we make new friends?
4. Why do people become friends?
5. How do we expand our circle of influence in the best way possible?
SURVEY FINDINGS
RESEARCH ANALYSIS
Users have difficulty reaching out to old high school and college alumni they were not super close with.
Users have difficulty finding interesting events or activities nearby with an accurate review and user ratings.
Users have difficulty searching and finding new friends who
shares their interests outside the dating apps.
Many users want to know what their friends are doing in their area and enjoy the activities they are mutually interested in together. But a large percentage of users find themselves being hesitant to reach out or invite someone they know when they are not in their 1st layer of friendship hierarchy.
Many users wish to grow their circle of influence and network with larger/diverse group of people. But they find themselves limited to their usual social groups doing similar activities. They want to increase the number of moments where their trusted friends introduce and recommend them to their friends.
DESIGN PROCESS
CONCEPT HAND SKETCH
CONCEPT - IDEATION
LOW-FIDELITY WIREFRAMES
DISCOVER THE WORLD BETTER
PERSONA RESEARCH
USER ARCHETYPES
OUR PROPOSED
SOLUTION
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NATURAL INTERACTION
Play wants to create a digital environment that mimics the naturalness of running into a friend or meeting someone new on a street.
DISCOVER
Natural way of finding and connecting with people and events happening nearby.
EXPERIENCE
Exciting Date & Play invitations from approved members. Safe and exclusive digital environment for people to meet.
RICH INFO TO HELP USERS MAKE BETTER DECISIONS
Users can explore a new place or an event by category or through the event map.
User selects an event pin to get detailed information of what the event is about, where the event takes place, who is attending the event, and what type of conversation is going on.
PRIVACY
Creating a safe environment for people to share their info. Option to go "incognito" to hide your visibility.
