Hello.
I’m a UX and product designer with 12+ years of experience designing end-to-end digital experiences across enterprise, startup, and founder-led environments. My work spans e-commerce platforms, AI-driven systems, immersive technologies, and data-intensive products, with a consistent focus on turning complex problems into clear, intuitive, and scalable user experiences.
I’ve led and contributed to UX initiatives at organizations such as IBM and NHN Global, working on everything from immersive VR/AR interactions and data visualization to large-scale dropshipping platforms used by vendors and merchants. As an early or first designer on multiple products, I’ve taken ideas from concept through launch—defining workflows, building design systems, and collaborating closely with product, engineering, and executive teams.
In parallel, I’ve founded and operated multiple direct-to-consumer businesses, giving me hands-on experience designing for real users, real constraints, and real outcomes. That perspective shapes how I approach design today: balancing user needs with business goals, grounding decisions in research and data, and optimizing for usability, clarity, and conversion.
I’m currently leading an early-stage product initiative, Prometheus, focused on exploring scalable, privacy-conscious digital systems. The work is in early development and research, with a patent-pending system design.
My strengths include user research, interaction design, high-fidelity UI, design systems, and product strategy, and I’m comfortable working across the full product lifecycle—from discovery and prototyping to launch and iteration. I care deeply about accessibility, inclusive design, and building systems that are not only usable, but durable and responsible.
At my core, I’m driven by curiosity, systems thinking, and the belief that great design isn’t just how things look—it’s how they work, how they scale, and how they empower people.
SIMPLICITY . USABILITY . AESTHETICS
EXPERIENCE
Dec 2025 - Present
Founder & Product Designer
Prometheus
New Jersey
Founder and product designer of an early-stage civic technology initiative focused on large-scale participatory digital systems. Leading research, product strategy, and UX design for a scalable, privacy-conscious platform. Patent pending.
Aug 2023 - Present
UX Designer
Freelancer
Irvine, California
Freelance UX Designer delivering research-driven, user-centered design solutions for digital products across diverse industries. Experienced in user research, wireframing, prototyping, and high-fidelity UI design, with a strong focus on aligning user needs with business objectives. Collaborates closely with cross-functional teams to design intuitive, scalable experiences informed by data, usability testing, and emerging design trends.
Aug 2021 - Oct 2024
Founder & UX Designer
Moderne Fitness (MOFIT)
Irvine, California
Founded and operated a direct-to-consumer fitness e-commerce brand offering apparel, workout equipment, smart fitness accessories, and home fitness products. Led end-to-end product and user experience strategy, including storefront UX, product positioning, and conversion optimization. Conducted customer research and analyzed behavioral data to refine product offerings, improve checkout flows, and increase engagement. Managed branding, visual design, and performance-driven iterations across the customer journey.
Aug 2021 - Oct 2024
Founder & UX Designer
Luxe Lash & Nails
Irvine, California
Founded and scaled a direct-to-consumer beauty brand focused on nails, lashes, wigs, fragrances, and personal care products. Designed and optimized the full e-commerce experience, from brand identity and product pages to checkout and post-purchase flows. Leveraged customer feedback, analytics, and A/B testing to improve conversion rates and product-market fit. Oversaw product curation, UX design, and continuous optimization of the digital customer experience.
Feb 2021 - Aug 2023
UX Designer
NHN Global
Los Angeles, California
Served as the first UX Designer for FashionGo’s dropshipping platform, leading end-to-end research and design efforts for a new desktop and mobile application launched on the Shopify ecosystem. Partnered closely with product, engineering, and stakeholders to define requirements, translate complex workflows into intuitive user experiences, and successfully bring the platform from concept to launch.
Owned the full UX design process, producing high-fidelity wireframes, interactive prototypes, and final UI designs with a strong focus on usability, scalability, and business alignment. Designed and established a unified design system and universal style guide to support a growing design team and ensure consistency across the product ecosystem.
Transitioned into a design leadership role as the team scaled, coordinating work across Figma, setting design standards, and defining interaction patterns used across multiple applications. Led the foundational UX architecture for core platform areas including Home, Product Discovery, Import & Sync Workflows, Orders, Cart, Dashboard, Settings, and Account Management.
Focused on optimizing high-impact user flows such as product search, import, and store synchronization, improving efficiency and reducing friction for merchants onboarding and managing their stores. Supported onboarding of additional designers and contributed to the continued evolution of the platform’s core experiences.
Products Designed:
1. FashionGo Dropshipping App (Desktop & Mobile)
2. Internal Web Admin Platform (Operations & Management)
3. Vendor Admin Platform (Vendor & Catalog Management)
May 2020 - Feb 2021
UI/UX Designer
Freelancer / Upwork / Fiverr
Los Angeles, California
Worked as a Freelance UI/UX Designer supporting startups, small businesses, and established organizations across a range of industries. Delivered end-to-end design solutions for web and mobile products, including user research, information architecture, wireframing, prototyping, and high-fidelity UI design. Partnered closely with clients to translate business goals and user needs into intuitive, conversion-focused digital experiences. Designed and optimized websites, mobile interfaces, landing pages, and brand systems to improve usability, engagement, and overall product clarity. Provided strategic design consultation beyond visuals, advising on content structure, SEO-aware UX, CMS implementation, and data-informed design decisions. Developed streamlined, cost-effective solutions to help clients track user behavior, analyze performance, and continuously refine their digital products.
Jul 2019 - May 2020
Lead Graphic Designer
Launch Tech USA
Ontario, California
Led and owned the company’s visual design strategy across digital, print, and physical environments, establishing and maintaining a comprehensive internal design system and style guide used company-wide. Defined visual standards and design patterns to ensure brand consistency across web, mobile, marketing, and sales channels.
Spearheaded the end-to-end redesign of the company’s e-commerce website across desktop, tablet, and mobile, delivering a cohesive and intuitive online shopping experience aligned with both user needs and business goals.
Designed and produced a wide range of print and marketing collateral, including magazines, product catalog books, brochures, print advertisements, and sales materials used across retail, wholesale, and partner channels. Managed production specifications and print-ready assets to ensure quality, accuracy, and brand alignment.
Led trade show and physical space design, including booth layouts, large-format displays, and environmental graphics, creating cohesive brand experiences across in-person events and exhibitions.
Collaborated closely with product managers, engineers, marketing teams, and executive leadership (CEO/CTO) to align design execution with product strategy, marketing objectives, and company growth initiatives. Facilitated design reviews and guided cross-functional stakeholders through creative direction and implementation.
Feb 2014 - May 2017
Founder & Designer
Digiverse Design
Troy, New York
Founded a small design studio to deliver responsive digital and visual design solutions for local businesses and early-stage clients. Designed and developed interactive websites using platforms such as WordPress, Wix, and Squarespace, focusing on usability, responsiveness, and brand consistency.
Created a wide range of visual assets across digital and print, supporting client needs in branding, marketing, and communications. Collaborated directly with business owners to translate requirements into effective design solutions while building foundational experience in client management, project delivery, and end-to-end design execution.
May 2017 - Feb 2018
User Experience and Data Visualization Designer
IBM (Cognitive and Immersive Systems Lab)
Troy, New York & Albany, New York
Designed and prototyped immersive VR/AR user experiences at IBM’s Cognitive and Immersive Systems Lab, focusing on natural, human-scale interaction with intelligent systems, including IBM Watson. Contributed to the design of an experimental VR/AR interaction room that enabled intuitive engagement with large-scale immersive displays and spatial interfaces.
Led UX research and interaction design efforts for immersive environments, including scenario design, usability testing, and iterative prototyping to refine interaction models, information hierarchy, and interface clarity for complex, data-rich systems.
Researched and designed big data visualizations for multiple use-case studies, translating complex datasets into clear, interpretable visual narratives to support decision-making and system understanding.
Developed dialog flows and narrative structures for IBM Watson’s Narrative Generating Agent, producing detailed dialog diagrams and interaction logic to support AI-driven storytelling and explanation systems.
Conducted user testing, heuristic evaluations, and qualitative analysis to identify usability issues and cognitive friction points, informing design improvements across immersive interfaces, data visualizations, and conversational AI experiences.
EDUCATION
Aug 2013 - Dec 2018
Rensselaer Polytechnic Institute
Bachelor of Science in Design, Innovation, and Society
Minor in Human-Computer Interaction
Founder and President of Motif Design Club
Founder of 3D Printing Club
Involved in: RPI Foundry Club, Design for America (DFA), Photography committee, Korea Student Association, Club and Intramural Soccer
June 2011 - Aug 2011
Princeton University - ID Tech Camp
Diploma in Robotics Engineering and Programming in VEX
1st Place in Robocontenders Competition
SKILLS & CAPABILITIES
SKILLS
User Interviews
Usability Testing
User Interface Design
Style Guide & Icon Design
Interactive Prototyping
E-Commerce Design
DESIGN TOOLS
Sketch
Balsamiq, Mockup
Photoshop, Illustrator, InDesign
Marvel, Invision
Keynote
DESIGN
Graphic Design
Website Design
User Interface Design
Mobile App Design
RESEARCH
User Archetype
Heuristic Evaluation
CMS / SEO / Marketing
Data Visualization
PROTOTYPING
Wire-Frame
Site Mapping
User Flow Prototype
Information Architecture
STRATEGY
Creative Lead
Brand Identity
Digital Product
Design Guideline
