I'm a multi-disciplinary designer who focuses on user experience design, visual craft, and product strategy.
I've been designing digital experiences for over 8 years across a variety of industries. I work with clients of all scopes and sectors to create better experiences through design. Whether an adventurous startup or established global presence, the same level of detail and quality is delivered.
SIMPLICITY . USABILITY . AESTHETICS
Aug 2023 - Present
Collaborating with a diverse clientele to deliver comprehensive solutions across website development, mobile applications, and brand identity refinement.
Feb 2021 - Aug 2023
FashionGo, originally a B2B wholesale company, decided to expand their business by launching a new dropshipping application on Shopify called FashionGo Dropshipping.
As the first UX designer for FashionGo brand’s new dropshipping application, I spearheaded comprehensive research and design efforts, collaborating closely with cross-functional teams to successfully plan, develop, and launch the app on the Shopify platform. Leading the end-to-end UX design process, I crafted high-fidelity wireframes and mock-ups, ensuring a user-centric approach and to meet app requirements.
As the team expanded, I transitioned into a leadership role, delegating tasks on the Figma board while concentrating on establishing a Universal Design guide and style for multiple designers. Responsible for the overall layout and interactions of the application, I played a pivotal role in creating the foundational framework for essential pages such as Home, Find Products, Import List, Synced List, Orders, Cart, Settings, Dashboard, and My Account.
With a focus on optimizing the user experience, I specifically targeted enhancements to the product search, import, and sync to store processes on our platform. This strategic approach paved the way for the successful onboarding of additional designers, ensuring the continued refinement and development of key application pages.
Application 1 : FashionGo Dropshipping Desktop / Mobile App
Application 2: Web Admin - Internal Management Software
Application 3: Vendor Admin - Vendor Management Software
Dec 2013 - Feb 2021
Upwork - Freelance
Experienced Freelance Designer collaborating with diverse clients, including independent entrepreneurs, small enterprises, and corporations, to fulfill their design requirements. Specialized in delivering comprehensive design solutions spanning website, mobile, social media, brand identity, marketing, and advertising. Consulted with clients to enhance brand identity, refine marketing strategies, optimize SEO, implement CMS, and strengthen digital presence. Devised and executed solutions to enhance operational efficiency and establish a cost-effective approach for tracking and analyzing customer data.
Jul 2019 - May 2020
Lead Graphic Designer
Launch Tech USA
Directed a team to uphold and advance the internal style guide I established, implementing novel design patterns for both web and mobile platforms. Spearheaded the redesign of the company's website for desktop, iPad, and mobile interfaces, ensuring a cohesive and intuitive online shopping experience. Crafted compelling marketing and advertising designs featured in magazine publications and social media campaigns. Managed production specifications and facilitated design reviews with stakeholders for digital and print materials. Fostered collaborative partnerships with product managers, developers, CEO/CTO, and the marketing team.
May 2017 - Feb 2018
User Experience and Data Visualization Designer
IBM (Cognitive and Immersive Systems Lab)
Pioneered and designed VR/AR immersive interactions at IBM Cognitive and Immersive Systems Lab, including the design and prototyping of a VR/AR interaction room for natural engagement with computers, particularly IBM Watson. Conducted comprehensive usability testing, scenario design, and enhanced UI and interaction design for human-scale immersive screens. Researched and designed big data visualizations for diverse use-case studies. Produced dialog diagrams using Draw.io for IBM Watson's Narrative Generating Agent. Conducted User Testing and Heuristic Evaluation to identify user pain points and devise effective solutions.
Aug 2013 - Dec 2018
Rensselaer Polytechnic Institute
Bachelor of Science in Design, Innovation, and Society
Minor in Human-Computer Interaction
Founder and President of Motif Design Club
Founder of 3D Printing Club
Involved in: RPI Foundry Club, Design for America (DFA), Photography committee, Korea Student Association, Club and Intramural Soccer
June 2011 - Aug 2011
Princeton University - ID Tech Camp
Diploma in Robotics Engineering and Programming in VEX
1st Place in Robocontenders Competition
SKILLS & CAPABILITIES
User Interface Design
Style Guide & Icon Design
Photoshop, Illustrator, InDesign
User Interface Design
Mobile App Design
CMS / SEO / Marketing
User Flow Prototype